Introduction | Upwork Winning Proposal Tips
Hi, everyone, and the moment I’m going to be talking to you about the rudiments of a Winning Proposal offer in Upwork 2022 and further. Now, this is veritably instigative content for me. It’s one of my favorite effects to talk about because I believe that being suitable to write great proffers is absolute, the key to your success on Upwork Winning Proposal. Now, first and foremost, let’s compactly go over what you are going to learn in this donation. I suggest you First read my article on: How to create a professional Upwork profile
Get clients on Upwork with no Experience
First, I’ll show you how to stand out and get clients to notice your winning proposal, even if you’re new to Upwork. Second, you’ll learn how to demonstrate to clients that you’re a good fit for their projects, even as a beginner on the platform.
Third, I’ll teach you how to position yourself as an authority in your field. Even if you don’t have a large portfolio yet, you should aim to be a master in your domain and get orders on Upwork. Fourth, I’ll walk you through how to expertly answer screening questions. If you’re new to Upwork and unsure what those are, don’t worry—I’ll explain that as well.
Finally, I’ll show you some next steps to help you put this knowledge into action. Now, before we dive in, here’s a quick introduction for those who may not know me, followed by a brief overview of my work.
Freelancer Motivational Quote
I’ve personally earned hundreds of thousands of dollars here on Upwork, including over $100,000 in just 12 months. You just need to stay in the game and I don’t say that to brag, but just to let you know that I’m no stranger to this stuff. My work has also been featured by many major publications, including Inc., Bloomberg, and many others. I also have a popular blog called Freelance to Win where I share Upwork-related strategies and tips with hundreds of thousands of freelancers each year from all over the world and from different backgrounds, industries, and experience levels. So I really believe that these strategies I’m going to show you will be widely applicable. I’m a writer, yet these strategies properly applied and adopted can be effective in any work category.
“Achievement is no mishap. It is difficult to work, constancy, picking up, examining, penance, and in particular, love of what you are doing or figuring out how to do.”
Winning Proposal in 2022
Okay, so given that this talk is about how to write a winning proposal in 2022 and beyond, let’s talk briefly about what we can expect in 2022 and beyond. Well, it’s a safe bet to assume that clients will be busier than ever before. We also know clients today have unprecedented choices when it comes to hiring freelancers. More people are freelancing right now than ever before and we can expect that trend to continue as well. And finally, when it comes to hiring freelancers, clients have higher expectations than they did in the past.
Excellent Opportunities
How do we know that? Because as people are given more choices, they also begin to naturally expect better results from those choices. Now, and this is very important, there’s also a tremendous upside to these trends because there are also more clients, more projects, and more excellent opportunities than ever before, including more opportunities for us to stand out and impress clients. And I believe the best way to do that is with a powerful, succinct proposal.
Probably the best thing about the methodologies I will show you is that they’re genuinely simple to learn and carry out as certain methodologies that used to function admirably may not be as successful going ahead, once more, given the uncommon degree of hecticness and assumptions clients presently have. Presently, in the following slide, we will get directly into it and I’ll show you how I really compose a proposition. On the whole, for it to seem OK, I need to set some settings for you.
Modern Approach
So here you can understand the situation blueprint because my proposition isn’t simply a proposition, it’s really a piece of a general interaction I have for procuring new clients here on Upwork. In particular, my recommendations aim to open a conversation, not close a deal. I’m not trying to get hired solely based on my proposal. Instead, I want my proposal to spark a discussion and ideally get a response from the client. Furthermore, accepting all works out in a good way, I will then, at that point, go into additional conversation with them about the undertaking. I loved this methodology for several reasons.
Talk to Client
One issue is that I can’t determine whether the project suits me, or if I’m the right fit for the client, until we talk. Diving into a hard sell in my proposal doesn’t make sense, as my goal is to explore if there’s a good match. Instead, I need to explore whether a good fit exists through further discussion. And the other reason I liked this approach is that it’s really a modern approach in that I’m able to keep my proposals very succinct, very streamlined, which works nicely with those conditions we discussed earlier of clients being busier than ever, having more choices than ever before and so on.
Specific Elements of the Proposal -Winning Proposal
All right, now let’s talk about the specific elements of a winning proposal. You can see I’ve broken it down into just three basic elements. This is going to be your icebreaker. This is going to be the real meat of your proposal. The part that really makes the client say, “Wow.” And three, a clear call to action, which is a simple way to prompt clients to respond to your proposal, which again, is the main goal of my proposals. Now, let’s dive deeper and take an in-depth look at each element along with specific examples and guidelines for how to put them into action. Watch the Video Below
Get the Client’s Attention
We’ll start naturally with the first element, a brief introduction. First, let’s break down the goals of your brief introduction. So of course, we want to get the client’s attention, very important, but we also want to start building rapport. We’re really trying to make a connection. And finally, and this is an underrated one, we want to show the client we read their job post because a lot of freelancers, believe it or not, don’t do that. They may copy and paste the generic proposal that really has little or nothing to do with the client’s actual job posts. And the client is going to wonder whether the freelancer even read the job post before applying. And in many cases, it seems like they did not. So showing the client you read their posts is a small gesture that can actually go a long way.
Spontaneous Statement
So those are the main goals we’re trying to squeeze out of this brief introduction. And I’ve got a couple of simple, elegant ways to do that that only take a few seconds to implement. Okay, so the first is something I call the personal connection introduction. I’ll show you examples in just a second, but basically, the personal connection introduction is a spontaneous statement that’s unique to the client or situation. Think of it as a kind of conversation starter.
Example: For example, it can be a genuine compliment, a statement of empathy, talking about something you have in common, or really anything along those lines. Here you can see some real examples. The first one is from a proposal where I was responding to a job post from a client who was about to do a product launch. The second one was shown to me on LinkedIn by an IT professional, who was writing to a client whose website had unfortunately been hacked. And the third one is my standard intro whenever I’m responding to a job invite from a client.
Notice how these are really brief and straightforward yet they do work quite well. Now, sometimes there just isn’t an opportunity to use the personal connection introduction because not every job post is conducive to it. When that’s the case, I have another go-to intro I like to use. I call this the affirmation approach.
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